Posted by: Edward | November 27, 2006

Finding Manna in the Desert of the Long Tail

The book, The Long Tail, is about meta-information about markets, which fits it into the nomad economics space. Nomad Economics and The Long Tail are both attempts to grapple with the incipient economics of abundance. In many ways economics is defined by scarcity and as such is not equipped to deal with abundance. Economics needs a redesign so that it can deal with the new realities. What was scarce is now abundant so economics must adjust to the new landscape with different open spaces and new limitations.

Media production in a long tail environment:

  1. Diversify content
  2. Produce abundantly
  3. Package in many formats
  4. Share your metadata

Suggested Reading:

nomadecon.jpg

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